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University of California LEGO Brand Advertisement Analysis Paper

University of California LEGO Brand Advertisement Analysis Paper

Question Description

I’m working on a advertising report and need support to help me study.

How is the brand using Social Responsibility? Provide a link to this ad. Why was this your favorite ad during covid 19 (give 3 reasons from the readings, lectures or your research)?

What is the story of the brand (from the brand website)? What is the financial condition of this brand or their customers during covid19?

What is the positioning of this brand in the mind of the consumer (top of mind, luxury, cheap, political, specialized)?

What appeals are used to sell the brand or their cause related message? Pathos (describe the emotion- pride, love, hate, fear, happiness, or other emotions), ethos (credibility, trust, competence, goodwill), and logos (appeals to reasons-cost, quality, lifestyle, features, or use Pollay’s appeals)

Do they refer to American or universal human rights or values? Do they refer to public opinion(s)?

What images and text are used in the ad to appeal to their audience?

Write 5 pages (50 points) Cite sources in APA style. Refer to some of the reading.

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