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Strategic Management Paper the Southwest Airlines Research Paper

Strategic Management Paper the Southwest Airlines Research Paper

Question Description

I’m working on a management report and need a sample draft to help me learn.

Research Paper
The final paper should be written in essay form and not bullet points, where (APA) headings are acceptable. The paper should not contain more than one block quote and not over two quotes per page. Students should paraphrase as much as possible. Students should use at least 5 peer-reviewed sources published within the last 5 years. Please do not use blogs, Wikipedia, ghostwriters, or past assignments. However, other business sources can be used, but not limited to for example, (Harvard Business Review, Wall Street Journal, Black Enterprise, Bloomberg Business Week).

Each of the below components is required to be included in the final paper. However, it is encouraged for students to expand on these topics using learning and terminology from the strategic management discipline. The topic areas include:

Mission Statement
Description of the Organization (Location, target market, product or service)
Innovation (Artificial Intelligence)
Strategic Leadership (Transformational, Transactional, Emotional Intelligence)
Corporate Culture (Humanistic, Empathetic, Paternalistic, Materialistic, etc.)
Globalization
Competitive Environment

Format

The Strategic Management paper has 7 main sections, which must be covered. APA format (Links to an external site.) is required. 2500 words/10 pages APA double spaced

Company Mission Statement

The company’s mission statement explains what your business is trying to achieve. For internal decision-making, the mission statement guides employees to make the right decisions, which should be in sync with helping the company achieve its mission. For external parties, such as partners, investors, and customers, your mission can motivate them to take the actions you want.

Description of the Organization

Here are some guiding questions, but you are not limited to just these questions. Where do we compete? Where does the organization operate? What type of organization is it?(Service, E-Commerce, Manufacturing, Marketing, Software, etc.) What is the goal of the company?

Innovation

Innovation is a key part of the firms’ efforts to achieve success with their strategies, which means that information and technologies play vital roles. Good strategy almost always involves an innovative mindset within the organization. Many firms have taken on the motto of innovate or die. In this paper, explain how innovation fits into the corporate structure of your organization. Provide unique details of how innovation would be a tool to develop the company and sustain its value. It is your company, so synthesize your learning with your corporate structure and how you see the organization maintaining sustainability.

Strategic Leadership

Strategic Leadership is based on power and influence. How leaders motivate followers is an important aspect in the organization’s success. Leadership over people is exercised when people with motives and determination come together for a common purpose, using available resources to arouse, engage, and satisfy the needs of followers. How does leadership impact your organization?

Corporate Culture

Culture has traditionally been defined as the way we do things around here. It involves people and the unique quality of the organization. A successful organization is defined by the strength of the organization. In this paper, describe the corporate culture. How does the culture impact the organization to help with gaining a competitive advantage?

Globalization

It is often challenging to discuss strategic management without a discussion on globalization. Globalization involves the connectivity of people, goods, services, intelligence, marketing, and technologies around the globe. It is the unique access to doing business anywhere in the world. Discuss how globalization fits into the corporate structure of your organization. Demonstrate how it impacts the organization.

Competitive Environment

At the core of strategic management is competition. Strategic management rests on gaining a competitive advantage over other organizations that occupy the company’s market space. In your paper discuss the competitive environment. How do you see changes within the industry that will impact your organization’s ability to continue to compete and gain market share?

Assignment Instructions

  1. Use the organization that you designed in week one of the course to write your
    Strategic Management Research Paper.
  2. You should include all the components of the paper listed in the assignment
    description including (Mission Statement, Description of the Organization,
    Strategic Leadership, Corporate Culture, Globalization, Competitive
    Environment)
  3. This paper must be 2500 words not including the title page or references in
    APA format

Rubric

Criteria Ratings Pts

This criterion is linked to a Learning Outcome1. Identify and Explain the company’s mission or vision statement.

threshold: 10.65 pts

14.3 ptsThe company’s “mission or vision statement” is clearly identified and thoroughly explained using appropriate vocabulary.

12.08 ptsThe company’s “mission or vision statement” is clearly identified and explained, but some gaps exist; vocabulary is appropriate.

10.65 ptsThe company’s “mission or vision statement” is identified and explained, but some gaps exist; vocabulary is appropriate.

9.22 ptsThe company’s “mission or vision statement” is somewhat identified, but explanation is vague or inconsistent with missing or inappropriate vocabulary.

0 ptsThe company’s “mission or vision statement” is not identified. The writer was unable to offer any explanation.

14.3 pts

This criterion is linked to a Learning Outcome2. Description of the Company and type of strategic leadership

threshold: 10.65 pts

14.29 ptsDescription of the company and type of strategic leadership used is clearly identified and thoroughly explained using appropriate vocabulary

12.08 ptsDescription of the company and type of strategic leadership used is clearly identified and explained, but some gaps exist; vocabulary is appropriate.

10.65 ptsPartial description of the company and strategic leadership used is identified and explained, but some gaps exist; vocabulary is appropriate.

9.22 ptsDescription of the company or type of strategic leadership used is missing components. Explanation is vague or inconsistent.

0 ptsDescription of the company and type of strategic leadership used is not identified.

14.29 pts

This criterion is linked to a Learning Outcome3. Innovation as a tool to develop the company and sustain its value

threshold: 10.65 pts

14.29 ptsProvided unique details of how innovation would be a tool to develop the company and sustain its value. Synthesized learning with corporate structure and how the company maintained sustainability.

12.08 ptsProvided details of how innovation would be a tool to develop the company and sustain its value. Synthesized learning with corporate structure and how the company maintained sustainability.

10.65 ptsProvided brief details of how innovation would be a tool to develop the company and sustain its value.

9.22 ptsNot many ideas relating to how innovation would be a tool to develop the company and sustain its value.

0 ptsMissing Innovation from the paper

14.29 pts

This criterion is linked to a Learning Outcome4. Identify and Explain the company’s corporate culture

threshold: 10.65 pts

14.29 ptsAll components of the company’s corporate culture is clearly identified and thoroughly explained using appropriate vocabulary

12.08 ptsAll components of the company’s corporate culture is clearly identified and explained, but some gaps exist; vocabulary is appropriate.

10.65 ptsMost components of the company’s corporate culture is identified and explained, but some gaps exist; vocabulary is appropriate.

9.22 ptsThe company’s corporate culture is somewhat identified but missing components. Explanation is vague or inconsistent with missing or inappropriate vocabulary.

0 ptsThe company’s corporate culture is not identified. The writer was unable to offer any explanation

14.29 pts

This criterion is linked to a Learning Outcome5. Discussion on how globalization fits into the corporate structure of the company.

threshold: 10.65 pts

14.29 ptsConsistently perceives and identifies global issues or concerns. Explains several perspectives on how globalization fits into the corporate structure of the company.

12.08 ptsExplains some perpectives on how globalization fits into the corporate structure of the company.

10.65 ptsResponse identifies and describes impact of issues and concerns from a single perpective only.

9.22 ptsResponse does not identify or describe how globalization fits into the corporate structure of the company.

0 ptsMissing globalization section from paper.

14.29 pts

This criterion is linked to a Learning Outcome6. Discussion of the company’s competitive market

threshold: 10.65 pts

14.29 ptsAll components of the company’s competitive market is clearly identified and thoroughly explained using appropriate vocabulary

12.08 ptsAll components of the company’s competitive market is clearly identified and explained, but some gaps exist; vocabulary is appropriate.

10.65 ptsMost components of the company’s competitive marketis identified and explained, but some gaps exist; vocabulary is appropriate.

9.22 ptsThe company’s competitive market is somewhat identified but missing components. Explanation is vague or inconsistent with missing or inappropriate vocabulary.

0 ptsThe company’s competitive market is not identified. The writer was unable to offer any explanation.

14.29 pts

This criterion is linked to a Learning Outcome7. Proper organization, professional writing, and logical flow of analysis. APA formatting

threshold: 10.62 pts

14.26 ptsWorks cited is formatted in the correct APA style with all current references; mostly peer-reviewed articles. Excellent grammar, spelling, punctuation, professional writing, and syntax

12.05 ptsWorks cited is formatted in the correct APA style with mostly current references. Adequate grammar, spelling, punctuation, professional writing, and syntax

10.62 ptsWorks cited is formatted in the correct APA style with some current references. Grammar, spelling, punctuation, professional writing, and syntax needs improvement.

9.2 ptsWorks cited is not formatted in the correct APA style and/or all references are outdated. Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement.

0 ptsNo references or citations in paper or final reference page. Key points were not identified. Third person was not used or other forms of APA style formatting.

14.26 pts

Total Points: 100.01

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