I’m working on a communications test / quiz prep and need support to help me understand better.
There are three parts: definitions, short answers and a long answer.
You should complete:
5 definitions (5pts)
5 short answers (10pts)
1 long answer (5 pts)
If you answer more than required, they will simply be graded in order until the limit is reached.
Clearly label all answers.
Part 1, 5 points: Definitions/Identifications- 1 point each, choose any 5
For full credit the answer define term completely, and give examples if that is indicated. Expect to write one or two sentences.
- What is the 90-9-1 principal? Does this seem generally accurate to you or have things shifted with social media?
- What does polysemy mean with regards to media? Give one specific, recent example.
- What is net neutrality and what changed in the US in 2018? What would you like to see happen in the future?
- Explain what “agenda setting” means with regards to media influence, and give one specific, recent example.
- What does “art imitating art” mean in the context of this class, and give one specific example.
- What are two different forms of media self-regulation (different media industries)?
- What does cultural imperialism mean, give one example of the concept (optional: what is a shortcoming of this framework?)
- Student choice: What is an important concept from our course that is not on this exam? Define, describe and give one example of it in practice.
Part 2, 8 points: Short answers- 2 points each, choose any 5
For full credit, the answer must be correct and complete. Expect to write about one paragraph.
A. Choose one example of mainstream media and explain the preferred decoding, as well as at least one possible oppositional/resistant reading. (Ch 8)
B. Identify two specific constraints on the even distribution of or access to globalized media, and give an example for each. (Ch 10)
C. Explain at least two features of the “mediatization” of politics and give two specific examples of what it looks like in practice. (Ch 9)
D. Describe two different forms of government media regulation currently in effect (can be state, federal or international). What is one way you would like to see this change– one specific way you would like to see more or less regulation from the government? (Ch 4, 10)
E. Explain structure and agency, and then give a specific example of this in media production. (Ch 1, 2)
F. What are two historical examples that help show the social construction of technology? Be sure to explain how they illustrate this concept (you may use examples from the textbook, but are not limited to those.) (Ch 2)
G. What is gatekeeping (in media), and how has it changed with the digital turn? How does gatekeeping matter to you as a media user (or maker)?
H. What is hegemony and why is it an important concept for media scholars? (Ch 6)
Part 3, 5 points: Long Answers, chose 1
For full credit, expect the answer to be at minimum two paragraphs. It should be complete; answer all parts of the question for full credit. Reread your work to make sure that it is fully answered before turning in the exam. Consider that a complete answer here should draw on more than one textbook chapter/area, and should also include some of your own personal input/example.
- Media for Profit: How does the commercial logic of media in the US specifically structure the economic organization of news media, broadcast television, and social media? Explain how this can help to analyze a specific feature of two of the following issues in a mainstream media industry: structural constraints on production; social inequality and representation; ideology and media content; bias, inaccuracy and distortion of information; impacts on privacy; or, trends in media ownership in a globalized economy. What is at least one opportunity (benefit) and one risk (cost or negative outcome) of a profit-oriented media landscape? Optional: what are other models for creation of media that are not structured by the need for profit? What are some benefits and drawbacks of not-for-profit media?
- Active Audiences: What are two different ways that media audiences are active in both traditional and new media contexts? Be sure you include at least one interpretive practice. Consider the limits (constraints) on these practices. Why is it important to consider the specific and social practices of audiences? What are some ways in which audience behavior (either actual or anticipated) may impact not only reception but even media production? What are real-world ways that you engage as an active media audience? Optional: Do you think audiences should be more (or less) active, and in what ways?
- What do the authors mean by inclusion, media roles, and control as it relates to media inclusion, and what is one way that they explore each of these? What is at least one area in which media representation has significantly changed over time– and do you think it has changed enough? Think about an issue of social inequality that matters to you, and how it is represented in the mainstream media. Do you think the media do a good job at representation in general? What would a “good” representation look like (and can you think of any example)? What are barriers to improving representation within the media? Optional: What could the media industries do differently to improve representation and inclusion, and should they be required to do it? If so, who should require it? If not, what are some factors that might drive changes?