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Capella University Riverbend City Child Development Center Brochure

Capella University Riverbend City Child Development Center Brochure

Question Description

I’m working on a business writing question and need support to help me learn.

Assessment 2 Instructions: Riverbend City Child Development Center Brochure

  • Create a brochure for the Riverbend City Child Development Center that advertises a service for young children that incorporates theory and scholarly research.
  • Introduction

    In your psychology career, you may find yourself working for an agency or organization that offers medical, counseling, or behavior analysis services, and you may be asked to design literature or marketing materials to promote these services in your community. Not only will you need to have strong communication skills, but you will need to understand human development, which will help you design effective services and meet the needs of children, families, and people of all ages.For this assessment, you will practice these skills by designing a brochure for the Riverbend City Child Development Center that advertises a service of your choice.

    Preparation

    In your psychology career, you may find yourself working for an agency or organization that offers medical, counseling, or behavior analysis services, and you may be asked to design literature or marketing materials to promote these services in your community. Not only will you need to have strong communication skills, but you will need to understand human development, which will help you design effective services and meet the needs of children, families, and people of all ages.For this assessment, you will practice these skills by designing a brochure for the Riverbend City Child Development Center that advertises a service of your choice. If you need help on creating a brochure in Word, watch the following tutorial.

    Instructions

    Using the Brochure Template [DOCX], complete the following:

    • Design the brochure for an audience of parents with young children.
    • Choose a service that you would like to advertise.
    • Describe the benefits of the service.
      • Support your description with scholarly research.
    • Connect your service to a psychological theory or perspective.
      • For example, how would an after-school program connect to cognitivism?
    • Apply APA code of ethics:
      • American Psychological Association. (n.d.). Ethical principles of psychologists and code of conduct. https://www.apa.org/ethics/code/index
        • Be sure to include information from the confidentiality, advertising, and therapy sections.
          • Information from the confidentiality and therapy sections can be provided via a disclaimer or small print.
          • The information from the advertising section should be applied to the way you design the brochure and the information you chose to include.

    Submit the completed brochure as your deliverable for the assessment.

    Competencies Measured

    By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:

    • Competency 1: Apply information literacy skills to topics in human lifespan development.
      • Support claims with scholarly sources.
    • Competency 2: Interpret human behaviors using theories of human lifespan development across developmental domains.
      • Differentiate the discipline of psychology from other disciplines.
      • Describe key characteristics of a cognitive, biological, or sociocultural service.
    • Competency 3: Explain research found in scholarly articles related to human lifespan development.
      • Describe the value and limitations of a psychological theory related to lifespan development.
    • Competency 4: Apply ethics to problems in human lifespan development.
      • Apply the APA code of ethics when designing and including information for a psychology-related service.
    • Competency 5: Communicate with clear purpose, organization, evidence, tone, and sentence structure.
      • Write for the specific audience of parents with young children.
      • Organize information to fit the purpose of advertising a service.
      • Include APA-style citations when including references.

        Riverbend City Child Development Center Brochure Scoring Guide

        CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
        Write for the specific audience of parents with young children. Does not write for the audience of parents. Writes for parents, but language may be unclear to all parents, or content may not be focused on parents with young children. Writes for the specific audience of parents with young children. Writes for the specific audience of parents with young children with content tailored to concerns that children may face.
        Differentiate the discipline of psychology from other disciplines. Does not explain nor differentiate the discipline of psychology from other disciplines. Explains the discipline of psychology, but does not differentiate between other disciplines. Differentiates the discipline of psychology from other disciplines. Clearly and succinctly differentiates the discipline of psychology from other disciplines.
        Describe key characteristics of a cognitive, biological, or sociocultural service. Does not identify characteristics of a cognitive, biological, or sociocultural service. Identifies but does not describe key characteristics of a cognitive, biological, or sociocultural service. Describes key characteristics of a cognitive, biological, or sociocultural service. Clearly explains key characteristics of a cognitive, biological, or sociocultural service to an audience of parents with young children.
        Describe the value and limitations of a psychological theory related to lifespan development. Does not identify the value nor limitations of a psychological theory related to lifespan development. Identifies but does not describe the value and limitations of a psychological theory related to lifespan development. Describes the value and limitations of a psychological theory related to lifespan development. Clearly and succinctly explains the value and limitations of a psychological theory related to lifespan development.
        Support claims with scholarly sources. Does not support claims with sources. Supports claims with sources that may be biased or not credible. Supports claims with scholarly sources. Supports claims with high-quality scholarly sources.
        Apply the APA code of ethics when designing and including information for a psychology-related service. Does not apply the APA code of ethics when designing and including information for a psychology-related service. Indirectly or incompletely applies the APA code of ethics when designing and including information for a psychology-related service. Applies the APA code of ethics when designing and including information for a psychology-related service. Directly and clearly applies the APA code of ethics when designing and including information for a psychology-related service.
        Organize information to fit the purpose of advertising a service. Does not attempt to organize information. Attempts to organize information, but information is disorganized or the length is not tailored to a brochure format. Organizes information to fit the purpose of advertising a service. Organizes information to fit the purpose of advertising a service, tailors length to fit a brochure format, and designs in a manner likely to attract new clients.
        Include APA-style citations when including references. Does not include citations. Includes citations that are not in APA style or does not include enough information in the references. Includes APA-style citations when including references. Includes error-free APA-style citations when including references.

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