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California National University for Advanced Studies Consumer Behavior Research

California National University for Advanced Studies Consumer Behavior Research

Question Description

I’m working on a business writing question and need a sample draft to help me study.

Consumer Behavior Research Paper

Students will create a Consumer Behavior Research Paper in Week 3. Select a topic that interests you from the Chapters you are reading. You may tie this in with your current work or volunteer roles.

Examples of topics:

  • How Covid-19 is affecting the consumer behaviors in xxxx industry.
  • Why consumers are now saving, spending, or borrowing and what about their personality drives these behaviors.
  • How my company is using consumer behavior research.
  • Millenials and why they are so important to follow their trends.
  • They Graying of America and how advertising approaches the elderly.

Your paper should be 5-7 pages, APA format and include at least 10 references. You can ask for assistance from the library and/or Writing Center. Be sure to review the rubric for the assignment before you submit your work.

Book: Schiffman & Wisenblit (2019). Consumer Behavior 12th edition. Pearson Prentice Hall.

eText ISBN-978-0-13-473499-6

Hardcover ISBN-978-0-13-473482-8

Chapter 9: Reference Groups and Word-of-Mouth

Chapter 10: The Family and its Social Standing

Chapter 11: Culture’s Influence on Consumer Behavior

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