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Saint Thomas University Management and Business Policy Presentation

Saint Thomas University Management and Business Policy Presentation

Question Description

I’m working on a business plans case study and need an explanation to help me understand better.


The primary objective of the case is to introduce industry analysis, competitive positioning, and sustainability analysis. In exploring the choices that Apple’s leaders, most notably Steve Jobs, have made, the case confronts four central issues in strategy formulation.

  • The evolution of industry structure over time and its implications for strategic positioning
  • The nature of sustainable competitive advantage
  • The timing of strategic moves
  • The challenge of reinvigorating competitive advantage through innovation

Response Instructions

Please submit a video (6 min max) of you and your partner presenting your response to the following.

Remember to identify what are the key issue(s) in this case or explain what this case is trying to address at the beginning of your Case Response.

  1. What, historically, have been Apple’s competitive advantages?
  2. Analyse the personal computer industry using Porter’s five-forces. Why did Apple struggle historically in PCs?
  3. How sustainable is Apple’s competitive position in smartphones?
  4. Using the strategies outlined in Chapter 7, evaluate Apple’s strategy for Apple Watch. Has Tim Cook taken the right approach? Would you suggest any course corrections?

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