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Incorporating Sales Promotion Into IMC Campaign Discussion

Incorporating Sales Promotion Into IMC Campaign Discussion

Question Description

imagine that you have been hired by a major American automaker to design a sales promotion campaign to stimulate sales of its newly developed economy car, known as the Zoom. Identify which of the sales promotion techniques described in the chapter could be most effective and why. Your answer also should outline for the manufacturer what potential risks the firm takes in incorporating sales promotions into its IMC campaign. In your answer, you should also address how your proposed techniques would allow the automaker to measure consumer response. Also, address some of the potential risks associated with the campaign.

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Full finance with 0% interest is the most effective sales promotion for this segment of car?An economy car is meant for the middle income group of society. Under the full finance 0% interest method, the product is sold and money received in installment at 0% rate of interest. The seller determines the number of installments in which the price of the product will be recovered from the customer. No interest is charged on these installments.

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