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FSM 2005 Saint Francis Preparatory Shop Kick A Silicon Valley Based Firm Discussion

FSM 2005 Saint Francis Preparatory Shop Kick A Silicon Valley Based Firm Discussion

Question Description

Most time you can experience the app from your car because the beacons are so powerful. If you are out, open up the app to see where you may be marketed to.

If you are not going out for safety reasons, please download the app and research online, youtube, etc. Report your findings on its use and how it works.

Be safe and we will see you next week.

For this discussion, you will need to download the ShopKick app on your smartphone. Try it out while shopping this week. Be sure to download the app early enough so that you will have time to experiment with it throughout the week.

After using the app for a while, create a thread on this discussion board to answer the following questions:

  1. Give some examples of places you were marketed to.
  2. What were some of the featured sale items?
  3. How many “kicks” were offered to visit the store?
  4. What were you enticed to do while in the store?
  5. What did you end up looking at in more detail or might have purchased that was being promoted?
  6. In your opinion, will this type of technology increase customer traffic and overall sales?

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