Your Perfect Assignment is Just a Click Away

We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!


BUS 100 University of C Irvine Wk 14 Identifying Potential Market Segments Discussion

BUS 100 University of C Irvine Wk 14 Identifying Potential Market Segments Discussion

Question Description

First thing

You are the CEO of a small company of 250 employees and your company is going to be sold to a large technology giant. Most of your employees will be laid off.

Write a company-wide memo announcing this change in your organization. Be professional, consider formatting, tone and empathy.

Second thing

Using the following list of products, identify the potential market segments of each product based on geographics, demographics, psychographic, and behavioral differences. Prepare a brief report and explain the segmentation variables associated with each example.

  • A high-end automatic espresso maker for the home
  • An affordable electric car (not Tesla)
  • A new fast-food restaurant selling burgers
  • A health coach service focussing on exercise and nutrition
  • A consumer product of your choice

Use table 12.2 in your textbook on page 367 to segment the market and identify as many segments as possible for each products. Be specific. Don’t just stay “high income” but instead, for example, state “household income between 200-300k in the San Francisco Bay Area”.

Show your results in table format. Don’t forget to include a list of references. Wikis or blogs are not acceptable. Make sure to use proper spelling and grammar.

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Gold Grades only hire the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Gold Grades are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Gold Grades is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Gold Grades, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.